Economic warfare in the age of brands

/ brand names / terror
This seems to indicate that I'm not alone in my conscious attempt to avoid "imperial" brands. A good sign...

"According to NOP World, which carried out the survey, a mixture of America's controversial involvement in Iraq, its handling of the 'war against terrorism', corporate scandals such as WorldCom and its failure to sign up to the Kyoto environmental agreement, have all had a profoundly negative affect on the perception of US culture and its major brands."

Still, one doesn't need to be an anti-imperialist to dislike the corporations mentioned (MS, McDonald's, Coca-Cola)... I mean, some people really dislike Bill Gates, for example...